Born Zynner Shirt

Cathy Hackl, chief metaverse officer and founder of Web3 consultancy Journey, told CoinDesk there are four main markets for on-chain fashion. These include the Web3-native consumers who purchase NFTs to wear in the metaverse, gamers on popular platforms such as Fortnite and Roblox, digital art collectors who buy these assets for speculation, and social media users of platforms such as Instagram and TikTok who will dabble with AR filters and digital tailoring.