7 Rings Tag Sweatshirt

But people don’t always shop their values. For all the talk about shifting shopping patterns, there is no clear quantitative evidence of any demographic ditching fast fashion en masse — not even environmentally conscious Gen Z. That leaves retailers whose business model relies on fast fashion to size up the threat against it in their annual reports, sustainability reports and climate disclosures, where little consensus exists. It’s clear that shopping habits could change, but no one is sure how, when or if a more climate-conscious consumer will be good or bad for business.