Andrew Cuomo Is Awful Shirt

Counterintuitive as that may at first sound from a business perspective – reversing the logic that increased demand should spike the price of a scarce product on offer – the way it works is pretty ingenious. Essentially, products will drop on the site at wholesale prices (yes, Telfar at COST!!), but will then start to climb towards retail price before your eyes – which is where we all come in. In order to lock in a cut-price cost for a product for good, it needs to sell out. If that happens – essentially proving that there’s enough demand for it at a price that makes sense for the company to produce it at – new drops of that product will go on sale (and remain at) that price for good. Neat right? But what compelled Telfar to implement what is essentially a traditional sale in reverse? “If we price our clothes according to how cool they are; less cool people can afford them,” he says. “If less cool people can afford them, we can’t make as many. If we can’t make as many, the clothes will stay expensive. That’s not cool.” Eureka!