Ultrakill Tenebre Rosso Sangue Shirt

Born in the 1990s, “fast fashion” broadly refers to the business model of rapidly converting designs and trends into cheap and readily available clothing. While it’s been celebrated for making high fashion accessible to the masses, the model is also blamed for promoting overconsumption: One estimate suggests clothing production doubled between 2000 and 2015, a period during which the Ellen MacArthur Foundation estimates a 36% decline in the number of times an item was worn before being thrown out. Every year, mountains of barely worn clothing are exported to countries like Ghana, where much of it ends up in landfills or on beaches.